Today, Zest announced partnerships with two new elite Harley Street clinics for its proactive brain health assessment, PREMAZ. For centuries, London’s Harley Street has been synonymous with medical excellence and home to the foremost medical specialists in every field.

On World Alzheimer’s Day, Zest and the University of Cambridge Memory Lab highlight PREMAZ, a validated digital test that detects early cognitive decline with greater sensitivity than traditional tools. By tackling myths around Alzheimer’s, Zest emphasizes the importance of early detection, lifestyle interventions, and proactive brain health.

Early Alzheimer’s detection empowers patients to act, prevents up to 45% of cases, and reduces healthcare costs — making it both an ethical and economic imperative.