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The Ethical Imperative for Early Alzheimer’s Detection
Early Alzheimer’s detection empowers patients to act, prevents up to 45% of cases, and reduces healthcare costs — making it both an ethical and economic imperative.

World Alzheimer’s Day: Busting the Myths About Alzheimer’s Disease
On World Alzheimer’s Day, Zest and the University of Cambridge Memory Lab highlight PREMAZ, a validated digital test that detects early cognitive decline with greater sensitivity than traditional tools. By tackling myths around Alzheimer’s, Zest emphasizes the importance of early detection, lifestyle interventions, and proactive brain health.

NMN vs NAD: Which Works Best for Boosting Energy, Brain Clarity and Longevity?
Feeling slower despite a healthy lifestyle? This quick guide compares NMN supplements and NAD⁺ therapy to help you choose the best way to restore energy, focus, and cellular health as you age.
